A client once asked “…do we need to brand, or just communicate better?” Excellent question! We can provide a path to decide which, or both.

Here are some important questions to ask:

• Can your employees easily leverage your brand assets?
• Do you keep your brand persona fresh?
• How are you nurturing your brand?
• Is your message delivery hampered by interpretation?
• Do you build brand knowledge?
• Is your intent matched by perception?
• Is it easy to interact with desired audiences?
• Are you gaining insight?
• Who are your brand stakeholders and ambassadors?

We can help you manage your brand in a number of ways. We’ve helped:

• Sales teams better understand and leverage brand assets
• Brand directors reposition major product brands
• Second-tier brands reach the next level
• Create proposal processes to leverage brand messaging
• Launch major operational goals with internal branding
• HR teams position efforts to manage change
• Leverage research findings to develop and articulate brands
• Assess culture to pinpoint communication needs
• Recruiting efforts by tapping into brand legacy
• Consolidate communications with custom magazines
• Inform consumers about critical healthcare issues

Whether you need a new brand, better ways of managing your brand, or simply a means of articulating your brand, we can help. Give us a call!